There’s something about a smiling baby that can make anyone weak in the knees.

Since babies bring out the best in all of us, one company is setting out to prove there’s nothing we wouldn’t do to make life better for our kids. This incredibly heartwarming ad is brought to us by Pampers, for its new #BetterForBaby campaign. From a businessman halting his morning commute to help a mom struggling on the escalator, to a stoic security guard kneeling down to make a young boy laugh, this video is chockfull of simple, sweet moments between all sorts of people and the babies with whom they interact.

In the beginning of the ad below, we meet a mother holding her newborn baby. She’s singing a new version of “Hush Little Baby” that guides us through each scene, introducing viewers to new characters. Moms, dads, pets, and strangers alike are touched by babies in different and unique ways. I couldn’t help but smile myself.

The Pampers’ #BetterForBaby campaign is helping to spread the word about the company’s efforts towards protecting premature babies, donating products to families in need, preventing maternal and newborn tetanus, and reducing the environmental impact of its diapers.

Enjoy the amazing video below, and please SHARE it with your friends on Facebook!
[video_player]